A documentary portrait of a female artist who runs a plant studio in Seoul. In developing this long-form work, the focus was on capturing the sounds and emotions experienced through visuals. The film depicts the process of cultivating indoor plants within the cold winter environment, aiming to evoke a sense of warmth and intimacy in the viewer. Macro lens photography was used to capture the textural details of the plant works.

Chess is, by nature, the most logical and strategic game. Mujinjang is not the time for logic — it is time to follow the instinct to shop. A spec AI film conceived around Musinsa Mujinjang's 5th anniversary.

A short film adapted from a one-page short story by Japanese author Onda Riku. Given the work's origins in Japanese literary fiction, the film was produced with close attention to preserving the aesthetic and atmospheric qualities of its source material.

A short film exploring the universal human experiences of vulnerability and growth across three distinct eras. The film treats vulnerability not as a weakness, but as a place where opposing feelings meet — showing how fragile moments can lead to courage, change, and growth. Produced by combining live-action footage with AI-generated imagery; live-action scenes establish the emotional foundation while Midjourney extends the visual language from realism into imagined space.

A dance film shot on location in Seoul. Exploring the relationship between the body and urban space — how movement reads against hard geometry, raw surface, and industrial light. A study in physical presence and architectural texture.

For the Hyundai Elevator brand campaign, I was in charge of creating AI-generated visuals and VFX shots. My scope covered the creation of specific AI-generated imagery and video elements that seamlessly integrated with the live-action footage, extending the campaign's visual language beyond what traditional production methods could achieve.

A launch promotional video for SMINIZ, a mobile game built on SM Entertainment artist IP. Structured around a first-person narrative following a fan through everyday life until the experience naturally pulls them into the game world. I was responsible for the full production: video concept and storyboarding, tone and manner development, 3D character modeling direction, and overall production directing.

A vertical short-form ad developed as KB Kookmin Bank brand content around a challenge format. I directed the entire production process — from tone, manner and storyboarding through on-set directing, shooting coordination, and post-production editing.

Short-form series for the KB Starz campaign. Directed the full production process from concept through post. The hook structure was designed to capture attention within the first few seconds while ensuring the brand message landed naturally within a very tight runtime.

Worked as Assistant Director at Off The Record on the Pokeallday 'Scale Without Numbers' campaign, managing shoot progression, crew coordination, scheduling, and overall production operations.

Yellow Umbrella TV CF. Worked as Assistant Director on set at Off The Record, managing shoot progression, crew coordination, and production operations alongside the director.